During these winter months, you may find yourself daydreaming about warmer days and full work calendars. Spring is right around the corner, so it’s the perfect time to get your customers thinking about improving their outdoor living space.
Now is a great time to email, call and advertise to your customers to start planning their decks. Planning early gives your customers the most time to find the funds to build, have their pick of dates on your calendar, and enjoy their newly-built decks before next winter.
Why Plan Their Deck in Winter?
Your customers probably don’t have to build a deck at the top of their to-do list right now, but that can change with some smart marketing. Here are the top 3 reasons to give them to plan now!
1. Encourage them to get on your schedule now to have their pick of project start dates. Winter tends to be a slower time of the year for your business, but your customers may not know this. Encourage them to start planning their project during the winter when it will be easier to pin down their ideal start date and give them plenty of time to design their perfect deck.
2. Give them time to save money for their new deck. When your customers start planning early, they will know the approximate cost they need to budget for their perfect deck. Early planning gives them time to save money to complete their project or to secure financing. This means fewer cost objections for your sales team! Many people also receive tax refunds during the last few months of winter, and if that’s the case for your customers, they will have a little influx of extra cash to put toward their deck.
3. Give them maximum enjoyment time outside. The earlier construction starts, the more time your customers have to enjoy their new space. Your calendar will also fill up sooner, extending your busy season. That’s a win for everyone!
Why Build with Trex RainEscape?
It doubles the outdoor living space. Your customers won’t worry about the drizzly spring months when they have a dry, outdoor living space below their deck to enjoy!
It protects the substructure from moisture. Help your customers protect their investment so they can enjoy it for many years to come. Trex RainEscape completely covers the decking substructure to protect it from moisture that can lead to rot and decay.
It provides enjoyment today and a return on investment tomorrow. Building with Trex RainEscape gives your customers an amazing outdoor living space to enjoy while they own their house and makes an excellent selling point to provide them with a return on their investment if they choose to move.
It nearly doubles your profits. Consider the scenario in the chart below for a 16’x 22’ deck.
Looking for some deck inspiration? Check out these amazing Trex RainEscape creations!